LYON takes centre stage at La Défense, Paris
Lyon has seized another opportunity to shine in the French capital with a sensational campaign timed to hit Paris just as visitor numbers peak!
Throughout July, a gigantic 230 square-metre image of Lyon’s Grand Hôtel-Dieu will be displayed in Paris’s La Défense district, Europe’s top business district and home to 3,600 companies!
The campaign will also see nine large-format billboards on the piazza in La Défense for two weeks and 90 digital screens in the surrounding area for one week.
8.4 million tourists visit La Défense every year making it a strategic choice for this visual communications campaign, which aims to promote the city of Lyon, its heritage and way of life and was created by the Lyon-based studio, DMKF.
The campaign will enable the 180,000 employees working in the business district to feast their eyes on Lyon throughout July.