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Home >Addicted to ... Communication

Addicted to ... Communication

The ONLYLYON communication strategy is based on a number of initiatives which all aim to strengthen the communication campaign designed to represent the city’s image internationally.

Since 2013, the new “Addicted to Lyon” communications campaign features profiles of cosmopolitan and happy individuals who are either from Lyon or who have adopted the city as their own and who show their strong attachment to the city. These portraits are enhanced through a storytelling approach in which they explain the reasons for their attachment to Lyon and their own links to the city.