The ONLYLYON Approach
Our objective : to build Lyon’s international reputation
This initiative comes from Lyon’s model of territorial governance and brings together 28 public and private partners.
They are all mobilised in order to strengthen the reputation and competitiveness of Lyon in a context of growing competition between world cities in attracting talent, projects and tourists.
The ONLYLYON programme has therefore been put into action by all these partners, each in their own field or collectively through actions coordinated by an operational team of 7 staff members, dependent on Aderly (Invest in Lyon) and in direct contact with all those connected with Lyon internationally.
The ONLYLYON initiative is wide-ranging, both in terms of its fields of application (sectors, markets) and the kinds of activities it carries out (communications, press relations, etc.), its mission being to promote Lyon’s unique assets in order to :
- Make Lyon better known
- Generate appreciation for Lyon
- Bring people to Lyon
To achieve these goals, the ONLYLYON team uses a range of means, either in support of its partners or alone, in order to strengthen the image and reputation of Lyon on the international stage. Communications campaigns, press relations, ambassador networks and digital strategy are all part of the tools that the initiative has always made use of and which have been added to over the past two years.
ONLYLYON is a group of 13 partners, all major actors of Lyon's economic development :
- Invest in Lyon - ADERLY +
- Lyon Airports +
- CCI of Lyon +
- Chamber of Skilled Trade +
- CGPME Rhône +
- Lyon Convention Centre +
- Grand Lyon la métropole +
- Rhône County +
- Eurexpo Exhibition Centre +
- Medef Rhône +
- ONLYLYON Tourism & Conventions +
- University of Lyon +
- City of Lyon +